DIGITAL
MARKETING
A Self-driven marketer with a visionary mindset and a passion for creativity.
I specialize in developing and executing strategic campaigns to enhance customer acquisition and capture emerging trends for business growth.
Student Life
Social Media Manager
Summary
Our college campus planned a College Spirit event to encourage students to hang out, showcase their talents, and display their school spirit. We needed at least 50 student sign-ups for approval, but the summer schedule posed a challenge with many students on vacation.
Action
1. Research and Strategy Development:
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Identified key online platforms frequented by students.
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Created a comprehensive marketing strategy using diverse digital media formats.
2. Collaboration and Implementation:
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Partnered with Student Life Center Leaders to A/B test various media formats like short videos, Reels, and traditional posts.
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Utilized a mix of digital and print advertisements to reach the target audience effectively.
3. Optimization:
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Analyzed post performance and adjusted strategies to enhance engagement.
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Crafted compelling marketing messages aligned with student interests and schedules.
4. Presentation and Approval:
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Presented the marketing strategy to over 20 Student Life College Department leaders.
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Demonstrated the success of A/B testing and strategic approach.
Results
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Our strategic marketing efforts led to over 100 student sign-ups, doubling the required number. This ensured the approval and success of the College Spirit event, making it a memorable and well-attended gathering.
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CENSUS 2020 CAMPAIGN
MARKETING STRATEGIST
Summary
As the Marketing Strategist for CENSUS 2020, I tackled the challenge of raising awareness about the census among first-generation graduates at our community college. Understanding the students' busy schedules and lack of familiarity with the census, I developed an effective marketing strategy to emphasize its importance and ease of completion.
Action
1. Social Media Campaign Website:
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Established a dedicated website as the central hub for census-related information, including educational content, step-by-step guides, and student testimonials.
2. Comprehensive Strategy Presentation:
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Developed and delivered a social media strategy presentation to stakeholders and campus leaders, outlining goals, target audience insights, and platform strategies to maximize engagement.
3. Identifying Campaign Goals:
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Collaborated with the campaign team to set specific, measurable goals for increasing census participation, focusing on impressions, engagement rates, and completions.
4. Integration of Latest Social Media Features:
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Utilized features like Instagram Stories, Facebook Live, and Twitter polls to create dynamic content and interactive infographics.
5. Creation of Engaging Social Media Graphics:
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Designed eye-catching social media graphics tailored to students, featuring infographics, countdowns, and reminders shared across college-affiliated accounts.
Results
The marketing strategy led to a significant increase in census form completion among first-generation graduates. The campaign doubled participation rates and encouraged students to spread awareness to their families and friends, amplifying the campaign's impact.
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